Should you enter Brazil 🇧🇷?
Get the answer in writing.
Brazil is the third most complex jurisdiction on earth to operate in. Compass scores your company across the ten sections of the readiness rubric I applied for companies in one of the biggest innovation tech parks in Brazil — and returns a verdict: go, go with limited scope, or not yet, with an 11-part dossier behind it.
No signup to start · 12 minutes · your answers are scored in your own browser and never sent anywhere
Most entries don’t fail on the market.
They fail on readiness.
You budget for a market and land in a jurisdiction
Entity type, tax regime, data-protection rules and labour structure set your cost base before your first sale does. None of that shows up in a demand study.
Market studies confirm what you already wanted to hear
They size the opportunity. They say nothing about whether your company — its resources, owners, deadlines and local network — is ready to serve it.
The expensive mistake is usually timing
Not the wrong country: the right country, too early — no named owner, no capped budget, no stop rule agreed before the money went out.
An 11-part dossier, in four blocks.
Readable on the page, downloadable as PDF, and written to be argued with — every score is traceable back to an answer you gave. The reading guide that documents the method is public, before you pay.
The executive summary
Cover, contents and the verdict up front: overall score, readiness band, your three strongest and three weakest sections, and the consolidated recommendation.
The 10-axis radar
The shape of your readiness at a glance, plus a table with your score per section, what that section evaluates, and what your particular score means in it.
Brazil, concretely
Market analysis for the Brazilian region you pick, regulatory and compliance requirements, an entry-model ranking with channels and partners, and positioning for the local context.
The plan, half filled in
Your annotated canvas in your own words, your entry plan with the gaps flagged in orange, the validation roadmap, your 45-minute session and the method note.
Don’t take my word for the quality. The full sample dossier of a fictional company is open on the site.
Read a sample report →Four steps, one decision.
Answer
22 objective questions, one at a time, plus 9 open prompts. Pick the stage that describes your reality — not the ideal one.
See your score, free
Ten sections, equal weight, one overall readiness score and your band. Deterministic — no AI, no subjective judgement.
Unlock the dossier
US$ 149 opens the full 11-part report on the page, with the PDF and the reading guide.
Book the 45 minutes
A session with me is included in the report. The gaps flagged in your plan are the agenda.
Three ways to use Compass.
The preview is always free. Go deeper with the full report, a strategy session, or a hands-on engagement. No subscription, no small print.
Diagnostic Report
For teams sizing up readiness to enter Brazil before committing further budget.
- Free 22-question preview
- Full 11-part dossier, readable on the page
- Downloadable PDF + the reading guide
- 45-minute consulting session included
Deep Report + Session
For foreign companies assessing entry into the Brazilian & LatAm market with an expert's direct read.
- Everything in the Diagnostic Report
- Extended market-entry analysis
- 2-hour 1:1 strategy session
- Written roadmap for the next 90 days
- Session recording to revisit
Market Entry Program
- 30 daysUS$ 2,900
- 60 daysUS$ 4,900
- 90 daysUS$ 6,900
Structured, hands-on execution — from first market scan to signed partnerships in Brazil & LatAm.
- Everything in the Deep Report tier
- Weekly working sessions
- Partner & channel mapping
- Go-to-market execution support
- Priority direct access to Clara
Who this is for.
Compass is for you if
- You are a foreign company evaluating Brazil or LatAm and someone has to sign off on a budget.
- You are choosing between a distributor, a partner, a local entity or a subsidiary — and want the choice ranked against your own numbers.
- You want a written, arguable second opinion before you commit, not after.
- You would rather be told “not yet” in month one than in month eighteen.
It is not for you if
- You need a market-size figure for your sector — that is dedicated research, and the report says so rather than inventing one.
- You want a document that justifies a decision already made.
- You are a Brazilian company going abroad. That is the other direction — see Bússola, in Portuguese.
Before you start.
How long does it take?
About 12 minutes for the 22 scored questions. Nine open prompts follow — optional, unscored, and reproduced verbatim in the report beside the matching score. Skipping them is fine; the blanks show up as the agenda for your session.
Do I have to pay to see anything?
No. The preview runs free and always shows your overall score and your readiness band. US$ 149 unlocks the full 11-part dossier, the PDF, the reading guide and the 45-minute session.
Where does my data go?
The report is generated inside your browser — the answers and the free-text fields never leave it. If you ask to have your result emailed, only your email address, overall score, band and chosen market are sent.
Is the report AI-generated?
No. Scoring is deterministic: the same answers always produce the same report. The rubric, the bands and the weights are documented publicly in the reading guide, so you can check the arithmetic and disagree with it.
What if the verdict is “not yet”?
Then it did its job. The report names which of the ten sections are blocking you, in what order to close them, and what a limited-scope pilot would have to look like instead. That is cheaper to learn now.
Can I open my report on another device?
Not automatically. Because nothing is stored on a server, the report lives in the browser that generated it. On a new device you retake the diagnostic — or get in touch and I will sort it out with you.
We are a Brazilian company going abroad.
Then Compass points the wrong way. Bússola answers the opposite question — which country, and by which entry model — over a fact base of ten destination countries, in Portuguese.
Do you also speak at events, or consult?
Yes — talks and panels on internationalization and innovation diplomacy in English, Portuguese, Spanish or Italian (check availability), and selected consulting engagements (see the work).