Compass.
Brazil is the 3rd most complex jurisdiction on earth to operate in. Compass tells you, in 12 minutes, whether your company is ready for it — and gives you the go / not yet call in writing.
Take the free preview →Every market entry has blind spots.
Compass shows you where yours are.
Compass was born from a frustration: companies spend months on market studies that confirm what they already wanted to hear — and say nothing about whether the company itself is ready.
This diagnostic does the opposite. It exposes the ten sections where a Brazil entry goes blind — objective, KPIs, resources, limitations, target market, lean strategy, stakeholders, value proposition, cost structure and localization — and returns a full, honest, practical dossier.
You leave with a decision, not a folder. Go, go with limited scope, or not yet — and, either way, the entry plan half filled in and the missing half named.
Ten sections, no smoke.
The same rubric used with 450+ companies at PIT São José dos Campos, rebuilt for foreign companies entering Brazil. Each section is scored 1 to 5 and carries equal weight. You answer by picking the real stage — not the desired one.
Objective
Clarity, specificity and strategic alignment of the "why" behind entering Brazil.
Outcomes / KPIs
Whether success is measurable: indicators, targets, deadlines and named owners.
Resources
Committed capital, real time dedication, local partnerships and team experience.
Limitations
How well you know your own barriers — and how mature the mitigation plan is. This section works in reverse.
Target market
Selection criteria, depth of research and competitive knowledge of Brazil.
Lean strategy
A testable entry hypothesis and a low-cost experiment designed to validate it.
Stakeholders
Brazilian ICP, local network, customer validation and knowledge of acquisition channels.
Value proposition
How far the offer is adapted to the Brazilian context, and how defensible your differentiation is.
Cost structure
Budget detail, contingency, validated estimates and return projection.
Localization
Product adaptation, local operating structure, legal compliance and culturally adapted communication.
Result
A 1-5 score per section, a 10-axis radar, your readiness band and a full 11-part dossier — readable on this page, downloadable as PDF, plus 45 minutes with me.
Five steps, one dossier.
Answer
22 objective questions, one at a time, plus 9 open prompts. Pick the stage that describes your reality — not the ideal.
Calculate
Each answer feeds a section score from 1 to 5. Ten sections, equal weight, one overall readiness score. Deterministic — no AI, no subjective judgement.
Visualize
A 10-axis radar shows the shape of your readiness at a glance. No decorative charts.
Act
The full dossier fills in your entry plan, ranks entry models against your own numbers and names what is still missing.
Go deeper
A 45-minute session with me is included in the report. Book it when the PDF is in your hands.
Start now.
Three ways to use Compass.
The preview is always free. Go deeper with the full report, a strategy session, or a hands-on engagement. No subscription, no small print.
Diagnostic Report
For teams sizing up readiness to enter Brazil before committing further budget.
- Free 22-question preview
- Full 11-part dossier, readable on the page
- Downloadable PDF + the reading guide
- 45-minute consulting session included
Deep Report + Session
For foreign companies assessing entry into the Brazilian & LatAm market with an expert's direct read.
- Everything in the Diagnostic Report
- Extended market-entry analysis
- 2-hour 1:1 strategy session
- Written roadmap for the next 90 days
- Session recording to revisit
Market Entry Program
- 30 daysUS$ 2,900
- 60 daysUS$ 4,900
- 90 daysUS$ 6,900
Structured, hands-on execution — from first market scan to signed partnerships in Brazil & LatAm.
- Everything in the Deep Report tier
- Weekly working sessions
- Partner & channel mapping
- Go-to-market execution support
- Priority direct access to Clara